Delayed Morality?

Read the following in a news paper just recently ........
“The most significant moment came in September when the Rockefeller family announced they were divesting all their philanthropic holdings from the fossil fuel industry,” he said. “If the original oil fortune family now thinks it is both immoral and unwise to invest in fossil fuel, that sends a real signal.” (US climate activist Bill McKibben; co-receiver of 2014 Right Livelihood Award)

This is, according to me, someone who is desperate to get a "credible" source of reference to support his/her of view -  without really thinking about it.

So here are my questions:

1. Why is it now immoral and unwise after they made their fortune?  

2. Will they be giving that money to someone or some moral and wise cause?

3. What is it that they are doing with their money to clean up where they made a mess?

If you believe that you did wrong, you need to do something to prove that - lip service does not count.

Delayed morality - when you feel you have to reject what you have done without doing anything to to correct it, while holding onto the benefit created.  It is a lie!  Now that I have made my money, now it is wrong.